Wifinity

The company's journey began by providing recreational internet services to the UK Armed Forces in remote barracks, a sector that was underserved by traditional providers. This foundational experience in deploying networks in challenging environments became a key differentiator. Over the years, Wifinity expanded its operations into the holiday park sector in 2013, partnering with major players like Parkdean Resorts and Bourne Leisure to build what is now the UK's largest pay-as-you-go network in that space. The company also serves student accommodation, build-to-rent residential developments, later living communities, and public sector buildings.

Wifinity's business model revolves around designing, installing, and operating bespoke, high-speed wireless and wired networks. Revenue is generated through flexible broadband plans, including short-term passes and ongoing subscriptions, often without long-term contracts. For its business clients, the model includes managed services and collaborative commercial agreements, such as revenue sharing. The company has developed its own cloud software platform to maintain control over the customer experience and product development. A significant milestone occurred in September 2021 when the company underwent a management buyout supported by Lloyds Development Capital (LDC), which took a majority stake to fuel further growth and expansion. Wifinity has also grown through acquisitions, including Vital WiFi, an offshore connectivity provider, and Next Connex, a specialist in WAN and SD-WAN services, in 2023.