Wicue

About Wicue

Wicue, established in 2014, is a developer and manufacturer of flexible liquid crystal film technologies. The company is headquartered in Shenzhen, China, with additional offices in the US and Japan. Wicue's core technologies are Crystal Clear Switching (CCS) and High-brightness Liquid Crystal Writing. These technologies enable products that can instantly change transparency and display writing without consumables.

The company's business model involves both producing its own consumer products and supplying its film technology to other manufacturers. Its product line includes smart eyewear like sunglasses and ski goggles, dust-free e-writing boards, and dynamically tinting films for automotive and architectural glass. The eyewear features lenses that adjust their tint in response to environmental light in under 0.1 seconds and can incorporate Bluetooth for taking calls. The writing boards provide a high-contrast, dust-free alternative to traditional blackboards for office and educational settings. For the automotive sector, Wicue's films are used in sunroofs and windows to provide rapid shading and heat control, and can be laminated onto curved glass surfaces.

Wicue serves both consumer (B2C) and business markets across several industries, including automotive, architecture, education, and consumer electronics. The company has raised significant capital to fund its growth, securing nearly CNY 200 million in a Series C+ financing round in February 2023, led by Joy Capital. Over its history, Wicue has raised a total of $47.5 million from investors such as CDF-Capital and SinoWisdom.