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Wholee

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Wholee is a rapidly growing shopping app that connects customers with 100,000+ manufacturers across the globe using AI

Burnaby, CanadaFounded 2020eCommerce & Marketplaces
Valuation $250–500M Last recorded · 2021
Revenue <$1M Latest reported FY
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Wholee and the history behind them.

About Wholee

Wholeem.com is an online retailer that specializes in selling a wide variety of consumer goods at competitive prices. The company operates in the e-commerce market, catering to a broad customer base looking for affordable and diverse products. Their offerings range from beauty products such as mascara and fake nails, to fashion accessories like earrings and necklaces, to household items like kitchen cleaning brushes and ice cube trays.

The business model of Wholeem.com is straightforward. It sources products from manufacturers, lists them on its website, and sells them directly to consumers. The company makes money by marking up the prices of the products it sells. For example, a mascara that costs $9.67 is sold at a discounted price of $7.99, allowing the company to make a profit while still offering a deal to the customer.

Wholeem.com operates in a highly competitive online retail market. However, its wide range of products and competitive pricing strategy make it an attractive option for budget-conscious consumers looking for a one-stop-shop for their everyday needs.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
Burnaby, Canada
Employees
6
Open positions
None listed
Dealroom signal
25.0/100
Industry
Fashion, Home Living
Sector
eCommerce & Marketplaces, Core AI, AI Applications
Technology
Artificial Intelligence, Mobile app
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Dec 2021 $69M $276M BAI Capital · Qiming Venture Partners —
SERIES AOther financing Feb 2021 $10K $40K Frees Fund · ZhenFund · Qiming Venture Partners · Kunlun —
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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023 —
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Growth signals

Wholee website traffic

Latest recorded traffic for Wholee is 1.1K monthly website visits, down 21.4% over the last three months. Wholee's team grew 0% over the past year.

Latest monthly visits1.1K 3-month web change-21.4% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A5 investors entered at this stage

Team profiled 1 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States66.7%
🇬🇧 United Kingdom33.3%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Wholee on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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