WhiteFence

About WhiteFence

WhiteFence operates as an online comparison platform where consumers can shop for and order various home services. The company provides a free-to-consumer service that aggregates and presents plans for essential utilities, targeting individuals who are in the process of moving or seeking to optimize their household expenses. By entering a residential address on the platform, users can access a detailed list of available services, including electricity, natural gas, internet, television, and phone services from over 400 partners.

Founded in 2000 and initially known as Qcorps Residential, the Houston-based company established itself as a key player in the online marketplace for home services. The business model is centered on its proprietary transaction engine, which facilitates the comparison and ordering process for households. Revenue is generated through relationships with major utilities and home service providers; WhiteFence acts as a multi-channel marketplace, earning fees when consumers purchase services through its platform. In 2012, the company's network, which included its main website and over 50 affiliated sites, attracted more than 10 million unique visitors and processed over 600,000 orders.

A significant milestone in the company's history was its acquisition by Allconnect in November 2013. This transaction allowed Allconnect, an Atlanta-based competitor, to integrate WhiteFence's digital marketing expertise and technology platform, thereby expanding its consumer reach and offerings in the deregulated energy market. Prior to the acquisition, WhiteFence was a venture-capital-backed entity, having raised approximately $29.3 million in funding rounds, including a $15 million Series A in 2005 and a $14 million Series B in 2007. The company also grew through its own acquisitions, such as the purchase of rival ConnectUtilities in 2007, which expanded its national footprint and partner relationships.