White Label

About White Label

White Label Consulting, operating as White Label LLC, was established in June 2017 by founder Sara Howanski. The firm functions as a business development consultancy, catering to a diverse client base that spans industries such as real estate, restaurants, gyms, law firms, mortgage companies, and luxury goods. The company assists business owners with strategy and development, having guided over 200 different companies since its inception.

The creation of the firm was directly influenced by Ms. Howanski's prior professional experiences. Her career began in the beauty industry, where she built and managed a team of over 20 stylists. She later transitioned into luxury automotive sales with a high-performing Mercedes-Benz dealership and subsequently became a Financial Representative at MassMutual, where she focused on advising business owners. A key milestone that prompted the launch of her own consultancy was her role as Business Development Manager for the restaurant group Rex Gryphon. In that capacity, she secured $2 million in private investor funding within two weeks and was instrumental in the group's early growth, after which she was promoted to Director of Business Development. This experience in directly impacting a business's trajectory led to the formation of White Label Consulting to offer similar development services to a broader market.

The firm's business model is centered on providing direct consulting services to business owners. Projects include capital raising and strategic growth management. The company's revenue is generated through fees for these consulting and development services.