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Whirlpool

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Being the best global kitchen and laundry company, in constant pursuit of improving life at home

Benton Harbor, United StatesFounded 1911Consumer Electronics
Valuation $1.97B Market cap · 2026
Revenue $15B Latest reported FY
EBITDA $907M Latest reported FY

About Whirlpool

Whirlpool Corporation (NYSE: WHR) is a leading global company specializing in kitchen and laundry appliances. With over a century of history, the company is dedicated to enhancing life at home through innovative and high-quality products. Whirlpool serves a diverse range of clients, including individual consumers, businesses, and large retailers, operating primarily in the home appliance market.

The company’s business model revolves around designing, manufacturing, and selling a wide array of home appliances such as refrigerators, washing machines, ovens, and dishwashers. Whirlpool operates in multiple regions, including North America, Latin America, Europe, and Asia, ensuring a broad market presence. The company generates revenue through the direct sale of these appliances, as well as through after-sales services and extended warranties.

In 2023, Whirlpool reported approximately $19 billion in annual sales, supported by a workforce of 59,000 employees and 55 manufacturing and technology research centers worldwide. The company is committed to sustainable practices and ethical conduct, aiming to create long-term shareholder value. Whirlpool’s focus on innovation and quality has helped it maintain a strong reputation in the market, with brands like Brastemp in Brazil and JennAir in the United States standing out for their premium performance.

Whirlpool’s strategy includes continuous improvement and adaptation to consumer needs, leveraging its extensive research and development capabilities. The company also emphasizes environmental, social, and governance (ESG) principles, ensuring that its operations are sustainable and ethically sound.

Source: Dealroom company data

At a glance

Status
Listed
Founded
1911
Headquarters
Benton Harbor, United States
Listing
IPO 1978
Employees
46,047
Open positions
274
Dealroom signal
70.9/100
Industry
Consumer Electronics
Sector
Consumer Electronics, Retail
Business model
Manufacturing
Client focus
b2c
Investment activity
3 companies, latest Aug 2022
Capital deployed
—
Preferred round
ACQUISITION

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
POST IPO DEBT✓Debt Jun 2026 $2B — Undisclosed ↗
POST IPO DEBT✓Debt Feb 2026 $800M — Undisclosed ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowthEBITDAMarginProfitMarginR&D
2026 $15B -4% $907M 6.1% $86M 0.6% $530M
2025 $16B -6.5% $1.1B 7% $318M 2% $530M
2024 $17B -14.6% $1.2B 7.4% −$323M -1.9% $530M
2023 $19B -1.4% $1.5B 7.7% $530M
2022 $20B -10.3% $1.7B 8.7%
2021 $22B +13% $2.9B 13.3%
2020 $19B — $2.5B 12.8%
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Whirlpool website traffic

Latest recorded traffic for Whirlpool is 110K monthly website visits, up 37.5% over the last three months. Whirlpool's team grew 19.7% over the past year.

Latest monthly visits110K 3-month web change+37.5% 1-year team growth+19.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • US Department of Energy
Team profiled 484 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Benton Harbor HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Whirlpool on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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