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Whatifi
Whatifi - Tell your movies where to go
About Whatifi
Whatifi is an innovative startup that operates in the interactive entertainment industry, specifically focusing on film and storytelling. The company provides a unique platform where viewers can actively participate in the narrative of a film, making choices that influence the storyline as it unfolds. This concept, known as "story hacking," transforms passive viewers into active players, offering a dynamic and engaging viewing experience.
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Whatifi primarily serves independent filmmakers from around the world. These filmmakers are given the tools and support needed to create interactive films. Whatifi Studios, a division of the company, offers creative and developmental assistance, including financial support, scriptwriting help, and expertise in branching narrative theory. This comprehensive support system helps filmmakers bring their interactive storytelling ideas to life.
The market Whatifi operates in is the intersection of technology and entertainment, specifically targeting the growing demand for interactive content. This market includes tech-savvy audiences who are eager for new and engaging ways to experience stories, as well as independent filmmakers looking for innovative platforms to showcase their work.
Whatifi's business model revolves around providing a platform for interactive storytelling. They make money through various revenue streams, including partnerships with filmmakers, potential subscription services for users, and possibly through advertising or sponsorships within the platform. By offering a unique and engaging product, Whatifi aims to attract both content creators and consumers, creating a vibrant ecosystem for interactive films.
In summary, Whatifi is revolutionizing the way we experience films by turning viewers into active participants. They support independent filmmakers in creating interactive narratives, catering to a tech-savvy audience that craves innovative storytelling.
Latest news
Press, funding announcements and product moves mentioning Whatifi.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| CONVERTIBLEEquity / VC | May 2021 | $0 | — | Dreamers · Gaingels · Animal Capital | — |
| EARLY VC✓Equity / VC | Jun 2020 | $10M | $40M | Matrix Partners · Mark Pincus · Andreessen Horowitz · Ilkka Paananen | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Whatifi is 3.9K monthly website visits, up 225% over the last three months. Whatifi's team grew 0% over the past year.
Similar companies
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A11 investors entered at this stage
Andreessen Horowitz
Matrix Partners
Mark Pincus
Ilkka Paananen
Max Levchin
Taavet Hinrikus
Josh Hannah
David Wells
Dreamers
Gaingels
Animal Capital
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Whatifi on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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