Whalehouse Technology

About Whalehouse Technology

Shenzhen Whalehouse Technology Co., Ltd., also known as 鲸仓科技, is a provider of intelligent and automated warehouse solutions. The company was established in 2014 by founder and CEO, Li Linzi. Li's prior experience in e-commerce logistics, including serving as CEO of Shui Bei Online, a subsidiary of the Clive Diamond Group, provided him with a deep understanding of managing multi-SKU inventories and unified channel delivery, which directly informed the creation of Whalehouse.

Whalehouse Technology addresses the needs of e-commerce and retail enterprises by offering to upgrade their existing warehouses into automated facilities. The company's business model is centered around providing comprehensive, full-lifecycle smart warehousing solutions that cover storage, sorting, distribution, and management. This is often delivered through a warehouse-as-a-service (WaaS) model, where clients can outsource their warehouse operations to Whalehouse, which then integrates its Warehouse Management System (WMS) with the client's Enterprise Resource Planning (ERP) system for real-time order processing. Another key offering is the "Intelligent Shared Warehouse" (智享仓), where Whalehouse builds and operates a network of smart warehouses, allowing brands to use their services on a flexible, pay-as-you-go, 'one-piece shipping' basis. This model aims to lower the barrier to entry for retailers by eliminating the need for large initial capital investments in automation technology.

The company's core product is the "Picking Spider System" (PSS), an intelligent storage system featuring a combination of robots that work together to automate the entire fulfillment process, from order receipt to packing. This system is designed to significantly increase storage density and picking efficiency while reducing setup costs and time compared to traditional warehousing solutions. Whalehouse also developed the "Magic Cube" automated shelf system, which is a high-density, high-throughput solution particularly suited for the high-volume demands of e-commerce events. Their product lineup includes various robotic hardware such as picking spider transfers (PST), hands (PSH), vehicles (PSV), and box robots (PSB). The company serves a diverse client base across sectors like electronics, beauty, apparel, and industrial goods, counting major brands among its customers.

Whalehouse has secured significant funding to fuel its research and expansion. Notable rounds include a 68 million RMB Series A in late 2016, a Series B in late 2017, and a substantial $50 million B++ round in November 2021, with investors including prominent firms like Yunfeng Capital, XVC, and Baidu Ventures.