Whale

The company's core product is a centralized hub for documenting standard operating procedures (SOPs), policies, and other company knowledge. This allows businesses to systemize their operations, which is particularly useful as they begin to scale and onboard new employees. Whale's platform aims to combat the 'leaky bucket syndrome,' where valuable information is lost through undocumented, ad-hoc communication. The business operates on a subscription-based pricing model. Since its launch, the company has expanded its customer base to 15 countries, with over 70% of its clients located in the United States.

Whale's platform incorporates a suite of AI-powered features to enhance documentation and training. Tools include an AI writing assistant, the ability to generate quizzes from content, and a feature that transforms screen-recorded videos into written, step-by-step procedures. The platform delivers contextual information to employees within the apps they are already using via a Chrome extension and mobile app. It also features an AI chatbot named Alice, which is trained on a company's specific documentation to answer employee questions. The system is designed to reduce new hire ramp-up time and ensure compliance by automating training flows, tracking completion, and setting review intervals for content to keep it current. Whale integrates with various other software, including HRIS and cloud storage like Google Drive and OneDrive.

Whale has secured funding to fuel its growth and product development. In March 2021, the company raised €1 million from investors Volta Ventures and Peak. This was followed by a €2.5 million round in April 2023 from the same investors, bringing the total raised to approximately $3.95 million. This capital has been aimed at accelerating international sales, marketing, and product innovation.