Wet Hydration

About Wet Hydration

Wet Hydration operates in the functional beverage market, offering a line of wellness waters designed for all-day consumption. The company was founded by Spencer Altschul in 2020. The idea originated when Altschul sought to simplify his daily routine by creating a single hydration brand to replace the multiple different drinks he consumed throughout the day.

The company's core products are zero-sugar, zero-calorie, non-carbonated beverages enhanced with electrolytes, vitamins, minerals, and antioxidants. Wet Hydration's business model is centered on a direct-to-consumer approach through its website and Amazon, selling its drinks in aluminum cans. The brand's strategy focuses on creating products that combine the benefits of cold-pressed juice with the shelf stability and price point of mainstream beverages. Each flavor is formulated for a specific function, such as energy, immunity, or replenishment. For example, the 'Energize' flavor contains B vitamins and 90mg of natural caffeine, while 'Glow' is infused with vitamin D and aloe vera. The company has also expanded its portfolio to include a protein water, which combines hydration with 10g of protein in a ready-to-drink format.

Since its launch, Wet Hydration has raised a total of $1.45 million over two seed funding rounds. A significant round in August 2022 brought in $1.3 million. The company has also assembled a team of strategic advisors, including the founder of ONE Brands and the founders of Muscle Milk, to support market expansion and product development.