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West Creek
West Creek specializes in leasing furniture, mattresses, appliances, HVAC, and tires for retail partners across the nation
About West Creek
West Creek Financial was a financial technology company that provided lease-to-own and financing options for retailers. The company's business model was centered around offering point-of-sale financing to customers, allowing them to make purchases and pay for them over time. This service was particularly aimed at customers who may not qualify for traditional credit, thereby expanding the customer base for retailers. West Creek Financial generated revenue by charging retailers a fee for each transaction and by earning interest on the financing provided to customers.
In 2021, West Creek Financial was acquired by Rent-A-Center, a well-established company in the rent-to-own industry. This acquisition has allowed Rent-A-Center to integrate West Creek's technology and expand its own financial service offerings. The combined entity now provides a wider range of payment solutions to a broader market, covering everything from furniture and electronics to appliances and jewelry. The company's target clients are retailers of all sizes who want to offer more flexible payment options to their customers.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Richmond, United States
- Employees
- 246
- Open positions
- None listed
- Dealroom signal
- 75.5/100
- Industry
- Fintech
- Sector
- Fintech, Interior Design, Risk Management, Furniture, Retail, Banking, Appliances, Decoration, Mortgages & Lending
- Client focus
- b2b
- Investment activity
- 1 company, latest Nov 2020
- Capital deployed
- $1.5M
- Preferred round
- SEED
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| OtherOther financing | Feb 2021 | $0 | — | Credit Suisse | — |
| DEBT✓Debt | May 2018 | $7M | — | Summit Action | — |
Growth signals
Latest recorded traffic for West Creek is 770 monthly website visits, down 71.5% over the last three months. West Creek's team grew 4.7% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later2 investors entered at this stage
Victory Park Capital
Summit Action
Other known investors1 additional known investor
Credit Suisse
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about West Creek on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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