West Co

About West Co

West Co is a social technology startup founded by Silicon Valley veterans Biz Stone, a co-founder of Twitter, and Evan Sharp, a co-founder of Pinterest. The company is developing an alternative to mainstream social media, focusing on intentional living rather than algorithmic feeds and engagement metrics. Sharp serves as the CEO of West Co.

The venture emerged from Sharp's reflections on the negative impact of modern social media on mental well-being, aiming to build something that could address what he described as the "terrible devastation of the human mind and heart that we've wrought the last 15 years". West Co has secured $29 million in a seed funding round led by Spark Capital.

The company's first product is an invite-only application named Tangle, which launched in November. Tangle prompts users daily with the question, "What's your intention for today?". This approach encourages users to share personal goals and reflections with a small circle of friends, fostering a supportive social layer around achieving those intentions rather than performing for an audience. The app's design is based on the psychological principle of "implementation intentions," where articulating a specific plan increases the likelihood of goal attainment. West Co's core strategy is to elevate purpose over performance in the social media landscape.