WedPics

The business operated on a freemium model, offering its core photo and video aggregation service for free to couples and their guests. Revenue was generated through ancillary products and services. This included selling customized instruction cards for guests and offering photo printing services, initially through a partnership with Target-Kodak. The app was available on both iOS and Android and allowed unlimited guests to upload content to a centralized, private digital album. Couples could create multiple albums for different wedding-related events, and guests could comment on and 'like' photos in a real-time feed. A web platform offered features like an interactive photo gallery, a real-time slideshow, and the ability to download high-resolution images.

WedPics experienced significant growth, raising over $12 million in funding from investors including 'Shark Tank' personality Barbara Corcoran. At its peak, the platform was used for thousands of weddings each weekend, amassing over a million registered couples and seven million total users. In December 2017, the company was acquired by Mixbook, a California-based online design and photo product company. The acquisition was intended to combine WedPics' photo-sharing capabilities with Mixbook's expertise in creating printed photo goods like albums and cards. However, the integration did not last, and WedPics officially shut down on February 15, 2019. The rise of competing apps and photo-sharing features on mainstream social networks like Instagram is believed to have contributed to the decision.