WEconnect

About WEconnect

WEconnect Health Management, also known as Pala-linq Social Purpose Corporation, is a digital health company founded in 2015 to address substance use and mental health disorders. The company was established by Daniela Luzi Tudor and Murphy Jensen, both of whom drew upon their personal experiences in long-term recovery to create a supportive platform. Tudor, an entrepreneur with a technology background, conceived of the app during her own rehab, recognizing a gap in patient aftercare resources. Jensen, a former professional tennis player and Grand Slam doubles champion, met Tudor while in treatment, and they collaborated to improve addiction recovery awareness and support.

The business operates in the health technology market, providing a mobile application designed to support individuals in recovery. Its clients include treatment centers, healthcare providers, health plans, and individual consumers. The company generates revenue through partnerships with healthcare organizations and a direct-to-consumer subscription model, which offers premium features for a monthly or annual fee. Initially launched with a focus on treatment centers, the platform has since expanded to work with government grants, Medicaid plans, and employers to increase accessibility.

The core of WEconnect's offering is a mobile app that provides tools to manage and sustain recovery. A key feature is its use of contingency management, an incentive-based therapy that rewards users for achieving positive behaviors and recovery goals, such as attending support meetings or completing wellness activities. The app allows users to create and track daily routines, access virtual peer support meetings, and connect one-on-one with certified peer specialists. It also includes specialized support groups for various communities, including women and LGBTQIA+ individuals. For clinical partners, the platform provides a data dashboard with progress reports and analytics to monitor a patient's engagement and risk of relapse.