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WebPartner

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Bellville, South AfricaFounded 1998Other B2B Software
Valuation $25–50M Last recorded · 2000
Revenue <$1M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for WebPartner and the history behind them.

About WebPartner

The initial LinkedIn URL provided, for Vertical Software Inc., led to discovering information about two distinct entities, as WebPartner.com seems to be a separate company. The first is a South African digital marketing agency called Web Partner, and the second is Vertical Software Inc., an American company in the agricultural technology sector.

Web Partner, founded by Brian le Roux, launched in 2014 and has established itself as a significant web design and digital marketing agency in South Africa. The company focuses on serving small businesses by providing affordable and comprehensive online solutions. Their business model appears to be subscription-based, offering monthly packages that include domain registration, email setup, hosting, and ongoing maintenance. The service portfolio is extensive, covering custom website design, e-commerce solutions, SEO, Google Ads management, and social media marketing. By 2020, the company had assisted over 10,000 small businesses and grown to a team of over 30 employees, emphasizing customer service as a core component of its success.

Vertical Software Inc., founded in 1983 and based in Illinois, operates in the agricultural technology market across the United States and Canada. The company provides specialized software solutions for the agriculture industry, including grain accounting, scale ticketing, and scale automation. Their flagship product, GrainTrac, is a grain accounting and management software designed to streamline operations for grain elevators, cooperatives, and agribusinesses by managing contracts, settlements, scale tickets, inventory, and customer accounts. In March 2021, Vertical Software was acquired by Valsoft, but continues to operate under its own brand, focusing on enhancing its clients' software capabilities through technology and customer support.

There is also a Ukrainian web agency named Webpartner, which specializes in website development, SEO, content strategy, and graphic design. This agency has worked on various projects, including for clients like AstraZeneca and Meest Corporation Inc. Another entity, Web Partner Group, also appears to be a digital marketing agency offering services like custom website design, e-commerce solutions, SEO, and PPC advertising.

Source: Dealroom company data

At a glance

Founded
1998
Headquarters
Bellville, South Africa
Sector
Other B2B Software

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

  • Brookwood Financial Partners
  • Alpine Technology Ventures

Series B and later3 investors entered at this stage

Team profiled 2 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇿🇦 South Africa · Bellville HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about WebPartner on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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