Webidoo

About Webidoo

Webidoo operates as a technology company dedicated to supporting the digitization of small and medium-sized enterprises (SMEs) and professionals. Founded in 2017 by Daniel Rota, Giovanni Farese, and Egidio Murru, the firm aims to make digital transformation accessible and manageable for businesses that may lack dedicated internal expertise. The company's genesis stems from the founders' recognition of a significant gap in the market where smaller businesses struggled to navigate the complexities of the digital landscape. Daniel Rota's background is in the digital and technology sector, providing him with the insights to steer the company's product development and strategy.

The core of Webidoo's offering revolves around a suite of digital marketing, advertising, and online presence management tools. Its business model combines technology with human expertise, providing clients with a single point of contact for a variety of digital needs. The company generates revenue through subscription-based services and one-off digital solution packages. Clients are typically SMEs across various sectors looking to enhance their online visibility, generate leads, and grow their business through digital channels. In 2022, Webidoo expanded its operations by acquiring the marketing agency 77 Agency, a move that broadened its service capabilities and international footprint, particularly in Europe and Asia. This was followed by the acquisition of a stake in the fintech startup Welcome®, indicating a strategic interest in integrating financial services with its core digital offerings.

Webidoo's product ecosystem includes several key platforms. One prominent tool is Jooice, an AI-powered platform that allows businesses to manage their social media presence, create content, and run advertising campaigns from a unified dashboard. This platform is designed to simplify complex digital marketing tasks, making them executable for non-experts. Another service is WebiExport, which focuses on helping Italian SMEs identify and enter foreign markets through digital means. The company also offers website creation, e-commerce solutions, and search engine optimization services. A significant milestone was achieved in 2022 when the company secured a €6 million investment from Banca Progetto, which has been instrumental in funding its acquisition strategy and technological development. In 2023, Webidoo further solidified its market position by acquiring Noverim, an Italian consulting firm, and its subsidiary AdMove, enhancing its competencies in subsidized finance and digital communication.