Wazee Digital

About Wazee Digital

Wazee Digital, which operated from 2003 until its acquisition in 2018, provided a cloud-native platform for video content management, delivery, and licensing services. The company's journey involved several rebrands; it was founded as Thought Equity Motion in 2003 by Kevin Schaff, renamed T3 Media in 2012, and finally became Wazee Digital in 2015. The firm primarily served media and entertainment rights holders, including major studios, sports leagues, and news organizations, enabling them to manage and monetize their vast video archives.

The company's core business revolved around a sophisticated suite of products powered by its cloud-based platform, Wazee Digital Core. This platform handled the complex tasks of video acquisition, metadata enrichment, workflow automation, and distribution to various screens and affiliates. Clients utilized these services for control over their assets, enabling centralized access, content licensing, and management of digital rights. Revenue was generated through these platform services and by licensing footage from its extensive library to producers in advertising, film, and television. Key clients included notable names like CBS News, USA Swimming, and Steven Spielberg's production company, Amblin Partners.

Throughout its history, the company adapted to major shifts in the media landscape. Initially focused on footage licensing, it evolved into a platform-centric business to address the growing complexity of the digital media supply chain. A significant milestone was its acquisition by Veritone, an artificial intelligence technology company, in August 2018 for $15 million. This acquisition followed a technology partnership established in 2017, which integrated Veritone's AI capabilities for cognitive analysis—such as object, face, and brand recognition—directly into the Wazee Digital platform, enhancing content search and discovery for clients. At the time of the acquisition, Wazee Digital had reported net revenues of over $19 million for the 2017 fiscal year.