Wayup

The platform functions as a two-sided marketplace. For students and recent graduates, it offers a free service where they create a detailed profile showcasing their skills, experience, and interests. An algorithm then matches these candidates with suitable job and internship opportunities, ensuring they only see positions for which they are qualified. The company's business model generates revenue from employers, which range from startups to Fortune 500 companies. These clients pay to post job listings and to access a suite of tools for reaching, engaging, and recruiting early-career talent. The platform provides employers with targeting technology to filter candidates based on specific criteria like major, university, and graduation date, and offers analytics to track recruitment campaign performance.

Significant milestones for the company include several rounds of funding, starting with a seed round in 2014, followed by Series A and Series B rounds that raised a total of over $28 million. In 2017, WayUp acquired its competitor, Looksharp. A major strategic development occurred in July 2021, when WayUp merged with Yello, a recruitment software company. While operating under the Yello legal entity, WayUp has maintained its independent brand. This merger aimed to create an end-to-end recruitment platform, combining WayUp's sourcing capabilities, particularly its large, diverse candidate pool, with Yello's recruitment CRM functionalities.