WattBuy

About WattBuy

WattBuy operates as a software company offering a platform for electricity expense management and personalized energy insights. Founded in 2017 by CEO Naman Trivedi and CTO Ben Hood, the company was established to bring transparency to the energy market after the founders' own negative experience with a provider. An alumnus of Georgetown University, Trivedi's background includes roles at Google, Box, and the White House Office of Science and Technology Policy during the Obama administration, where he focused on renewable energy. Hood previously worked at Apple and AOL.

The company's business model centers on providing a marketplace for consumers in deregulated states to compare and select electricity plans, including options from renewable sources like solar and wind. Revenue is generated through commissions from energy providers when customers enroll via the platform. In addition to its direct-to-consumer marketplace, WattBuy offers a comprehensive set of APIs for enterprise clients. This allows companies in sectors such as real estate, personal finance, and smart home technology to integrate WattBuy's tools and offer their own customers personalized energy analytics and clean energy solutions. This B2B channel also contributes to revenue through platform fees.

WattBuy's core product uses proprietary machine learning models that analyze location, building characteristics, and weather data to forecast a home's electricity usage, costs, and carbon footprint. This allows the platform to provide users with customized recommendations for electricity plans, rooftop solar, and battery storage. The service is accessible through its website, where users can enter their address to receive a personalized plan. The platform has formed partnerships with major brands like Redfin, Samsung SmartThings, and Intuit Mint to embed its services and reach a wider audience at key "energy decision moments," such as when moving or managing finances. In August 2025, WattBuy was acquired by Schneider Electric and is set to partner with its subsidiaries, EnergySage and Qmerit, to offer an end-to-end home electrification experience.