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Wasoko

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Helping small retailers in Africa by providing fast, affordable access to goods and financing

Nairobi, KenyaFounded 2014Transportation
Valuation $500M–1B Latest valuation · 2022
Revenue <$1M Latest reported FY
Headcount <100 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Wasoko and the history behind them.

About Wasoko

Wasoko is a leading B2B e-commerce platform transforming how small and informal retailers across Africa access essential goods and services. Through its mobile-first technology, Wasoko connects thousands of neighborhood shops to the digital economy, streamlining inefficient supply chains and providing unprecedented access to products, logistics, and financial services.

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Operating in countries such as Kenya, Tanzania, Rwanda, and more, Wasoko allows retailers to order fast-moving consumer goods (FMCGs) via mobile app or SMS, with free same-day delivery right to their doorsteps. This eliminates the need for time-consuming trips to wholesalers or markets, saving retailers both time and money.

In addition to logistics, Wasoko offers access to growth financing, enabling many small shop owners to receive credit for the first time. This financial inclusion allows businesses to stock more, serve customers better, and expand operations—without relying on traditional banks.

Wasoko’s mission goes beyond commerce: it’s about empowering local communities, driving economic inclusion, and digitally transforming the informal retail sector, which is the backbone of African economies. By removing middlemen and leveraging data-driven insights, Wasoko is helping shopkeepers grow their businesses sustainably while improving supply chain efficiency across the continent.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2014
Headquarters
Nairobi, Kenya
Employees
18
Open positions
None listed
Dealroom signal
63.7/100
Industry
Transportation
Sub-industry
Logistics & Delivery
Sector
Transportation, Consumer Goods, Retail, Sustainable Development Goals, B2b Online Marketplace, Eitclimatecleantech
Technology
Mobile app
Business model
Marketplace & ecommerce
Client focus
b2b
Investment activity
2 companies, latest Aug 2024
Capital deployed
$3M
Preferred round
ACQUISITION

Latest news

Press, funding announcements and product moves mentioning Wasoko.

See all news

Funding history

8 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Mar 2022 $125M $625M Quona Capital · Avenir Growth Capital · 4DX Ventures · VNV Global
SERIES AOther financing Feb 2020 $14M $56M 4DX Ventures · Vertex Ventures US · Quona Capital · Amplo
Showing the latest 2 of 8 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Wasoko website traffic

Latest recorded traffic for Wasoko is 4.8K monthly website visits, up 108.7% over the last three months. Wasoko's team grew 0% over the past year.

Latest monthly visits4.8K 3-month web change+108.7% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investors

18 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Impact Engine
  • Telos Ventures

Series A16 investors entered at this stage

  • Musha Ventures
  • Chandaria Capital
  • 4DX Ventures
  • Outlierz Ventures
  • Lynett Capital
  • Golden Palm Investments
  • Village Global
  • Quona Capital
  • Vertex Ventures US
  • Amplo
  • Breyer Capital
  • Timon Capital
  • Avenir Growth Capital
  • Tiger Global
  • VNV Global
  • JAM Fund
Team profiled 18 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
13 countries with
team presence
🇰🇪 Kenya57.8%
🏳️ Rwanda15.2%
🇹🇿 Tanzania11.5%
🇺🇬 Uganda4.9%
🇺🇸 United States2.9%
Top 5 of 13 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Wasoko on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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