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Power Law company profile

Wasoko

Transportation · Nairobi, Kenya · Founded 2014

Wasoko is a leading B2B e-commerce platform transforming how small and informal retailers across Africa access essential goods and services. Through its mobile-first technology, Wasoko connects thousands of neighborhood shops to the digital economy, streamlining inefficient supply chains and providing unprecedented access to products, logistics, and financial services. Operating in countries such as Kenya, Tanzania, Rwanda, and more, Wasoko allows retailers to order fast-moving consumer goods (FMCGs) via mobile app or SMS, with free same-day delivery right to their doorsteps. This eliminates the need for time-consuming trips to wholesalers or markets, saving retailers both time and money. In addition to logistics, Wasoko offers access to growth financing, enabling many small shop owners to receive credit for the first time. This financial inclusion allows businesses to stock more, serve customers better, and expand operations—without relying on traditional banks. Wasoko’s mission goes beyond commerce: it’s about empowering local communities, driving economic inclusion, and digitally transforming the informal retail sector, which is the backbone of African economies. By removing middlemen and leveraging data-driven insights, Wasoko is helping shopkeepers grow their businesses sustainably while improving supply chain efficiency across the continent. Keywords: Wasoko, B2B e-commerce Africa, informal retail, mobile ordering, African supply chain, fast-moving consumer goods, FMCG Africa, digital economy, African fintech, small business financing, retail delivery Africa, tech for development, logistics Africa, empower African retailers, mobile commerce Africa