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Wasoko
Helping small retailers in Africa by providing fast, affordable access to goods and financing
About Wasoko
Wasoko is a leading B2B e-commerce platform transforming how small and informal retailers across Africa access essential goods and services. Through its mobile-first technology, Wasoko connects thousands of neighborhood shops to the digital economy, streamlining inefficient supply chains and providing unprecedented access to products, logistics, and financial services.
Read full description
Operating in countries such as Kenya, Tanzania, Rwanda, and more, Wasoko allows retailers to order fast-moving consumer goods (FMCGs) via mobile app or SMS, with free same-day delivery right to their doorsteps. This eliminates the need for time-consuming trips to wholesalers or markets, saving retailers both time and money.
In addition to logistics, Wasoko offers access to growth financing, enabling many small shop owners to receive credit for the first time. This financial inclusion allows businesses to stock more, serve customers better, and expand operations—without relying on traditional banks.
Wasoko’s mission goes beyond commerce: it’s about empowering local communities, driving economic inclusion, and digitally transforming the informal retail sector, which is the backbone of African economies. By removing middlemen and leveraging data-driven insights, Wasoko is helping shopkeepers grow their businesses sustainably while improving supply chain efficiency across the continent.
At a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Nairobi, Kenya
- Employees
- 18
- Open positions
- None listed
- Dealroom signal
- 63.7/100
- Industry
- Transportation
- Sub-industry
- Logistics & Delivery
- Sector
- Transportation, Consumer Goods, Retail, Sustainable Development Goals, B2b Online Marketplace, Eitclimatecleantech
- Technology
- Mobile app
- Business model
- Marketplace & ecommerce
- Client focus
- b2b
- Investment activity
- 2 companies, latest Aug 2024
- Capital deployed
- $3M
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Wasoko.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BOther financing | Mar 2022 | $125M | $625M | Quona Capital · Avenir Growth Capital · 4DX Ventures · VNV Global | ↗ |
| SERIES AOther financing | Feb 2020 | $14M | $56M | 4DX Ventures · Vertex Ventures US · Quona Capital · Amplo | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Wasoko is 4.8K monthly website visits, up 108.7% over the last three months. Wasoko's team grew 0% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
MaxABCairo, EgyptA B2B ecommerce marketplace that connects food and grocery retailers to suppliers in Egypt’s most underserved geographies
$200Mvaluation
TushopNairobi, KenyaKenyan community group-buying platform that enables communities in Nairobi to buy groceries more cheaply with free delivery
$12Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Impact Engine
Telos Ventures
Series A16 investors entered at this stage
Musha Ventures
Chandaria Capital
4DX Ventures
Outlierz Ventures
Lynett Capital
Golden Palm Investments
Village Global
Quona Capital
Vertex Ventures US
Amplo
Breyer Capital
Timon Capital
Avenir Growth Capital
Tiger Global
VNV Global
JAM Fund
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Wasoko on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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