Wardrobe

About Wardrobe

Postmoda, formerly known as Wardrobe, operates as a fashion resale marketplace addressing the issue of apparel returns and their environmental impact. The company was founded in 2019 by Adarsh Alphons, an entrepreneur and philanthropist with a background in social change and the arts. Alphons's journey includes founding ProjectArt, a major non-profit providing free art education to children by utilizing space in public libraries, an experience that honed his skill in building asset-light, impactful organizations. This background in leveraging underutilized resources is a cornerstone of his approach to the fashion industry. He observed that a significant portion of clothing remains unworn and that apparel returns often head directly to landfills, prompting him to create a solution.

The business pivoted from its initial peer-to-peer luxury rental model, which it launched in 2018 as Wardrobe, to its current focus as Postmoda in 2022. As Wardrobe, it functioned as a peer-to-peer rental marketplace for luxury and vintage fashion, uniquely using local dry cleaners as fulfillment hubs for storage, cleaning, and distribution, thereby eliminating the need for large warehouses. A significant milestone during this period was the acquisition of Dallas-based rental platform Rent My Wardrobe in November 2020, which expanded its user base. Now, as Postmoda, the company partners directly with fashion brands, taking their perfectly good customer returns and reselling them. This model provides a sustainable and affordable shopping option for consumers while helping brands recoup lost revenue and avoid the costs associated with processing returns. Postmoda's platform details the condition of each item, offering transparency to the buyer.

Postmoda's business-to-business service involves an automated resale marketplace that tracks the lifecycle of brand-supplied inventory. They utilize AI and machine learning models to analyze the condition, brand, and seasonality of items to determine optimal pricing. For brands, this system is designed to reduce processing and warehouse costs and provides a dashboard with real-time analytics on recoup rates, merchandise performance, and customer data. The company's revenue is generated by reselling these returned items to consumers at a fraction of the original retail price, positioning itself between new, high-cost sustainable brands and traditional thrift stores. The model addresses the significant environmental problem of textile waste, where millions of tons of returned clothes end up in landfills annually.