Wanyoo

About Wanyoo

Wanyoo operates as a chain of esports centers and hotels, evolving from the traditional internet cafe model to a comprehensive entertainment and social hub for gamers. The company's journey began in 1998 when founder Huang Feng opened the first store in Shanghai with the simple desire to play games for free. This initial venture evolved, and in 2009, the name was changed to Wanyoo, combining internet services with a cafe-style environment.

The business primarily generates revenue from hourly fees for using its high-performance gaming PCs, with additional income from food and beverage sales. Recognizing the limitations of relying solely on PC usage fees, Wanyoo has expanded its offerings to create a multi-faceted gaming lifestyle environment. The company targets both casual and hardcore gamers, providing a space for them to play, socialize, and compete. Since 2013, Wanyoo has shifted from a direct ownership model to a franchise-based one, allowing for rapid expansion. This model provides franchisees with a suite of services, including store location, design, operational training, and customer service systems.

Wanyoo's facilities are designed to be more than just internet cafes; they are social platforms. The centers feature a variety of gaming areas, including public stations, private rooms for individuals or groups, and dedicated esports 'battle areas'. In addition to PC gaming, many locations offer console gaming with large screens and comfortable seating. A key aspect of their service is creating a premium experience, with high-end gaming hardware, ergonomic chairs, and prompt staff assistance. To further cater to the gaming community, Wanyoo has expanded into esports-themed hotels, offering rooms equipped with professional-grade gaming setups. The company has also established partnerships with major game publishers like Tencent and has been endorsed by professional esports teams.