WAmazing

About WAmazing

WAmazing Inc. is a Tokyo-based company that operates a comprehensive tourism platform for foreign visitors to Japan. Founded in July 2016 by CEO Fumiko Kato, the startup aims to provide a one-stop-shop for travelers, covering the five major consumption categories: accommodation, sightseeing, shopping, transportation, and food & beverage. Kato, a graduate of Keio University, previously worked at Recruit Co., Ltd., where she was involved in the launch of major online services like "Jalan net" and "Hot Pepper Gourmet" before focusing on regional revitalization through tourism. She started WAmazing to contribute to Japan's local and national economy through inbound tourism. The company was co-founded by Satomi Aoki, who now serves as the business development manager.

The company's core business model revolves around its online travel agent (OTA) platform, available via web, app, and WeChat. A key feature to attract users is the distribution of free SIM cards, which can be picked up from machines at 25 major airports across Japan. This service provides tourists with initial free data (currently 1GB for one day as of a planned 2026 update) and helps to grow the platform's registered member base, which exceeded 520,000 by late 2023. Users can purchase additional data through the app.

Through the WAmazing platform, travelers can book a wide array of services. This includes accommodations like hot spring inns, various transportation tickets and passes, and unique local activities and cultural experiences. The platform also features "WAmazing Snow," a dedicated service for booking ski resorts, lift passes, equipment rentals, and lessons. Another significant offering is an online tax-free shopping service. This allows tourists to pre-purchase goods at tax-free prices and pick them up at airport vending machines, avoiding the need to carry souvenirs while traveling.

In addition to its B2C offerings, WAmazing has expanded into B2B services. In April 2020, it launched a Regional Tourism DX (Digital Transformation) business to support local tourism operators. Following the recovery of the inbound market, the company started an Inbound Marketing Consulting business in November 2022. These three business lines—OTA, Regional Tourism DX, and Inbound Marketing Consulting—create a synergistic model that accelerates growth. The company primarily targets tourists from Taiwan, Hong Kong, Mainland China, Southeast Asian countries, and Australia.

WAmazing has secured significant funding over several rounds, with a cumulative total of JPY 4.53 billion raised by December 2023. Its investors include numerous regional banks and corporations such as Japan Post Capital, SEGA SAMMY HOLDINGS, and The Chugoku Electric Power, reflecting a broad base of support for its mission to revitalize local communities through tourism.