Wajiu.com

About Wajiu.com

Wajiu.com is a B2B cross-border e-commerce company for the wine industry, founded in 2014 by CEO Alex Li. Headquartered in Beijing, China, the company was established to connect global wineries directly with wholesalers and retailers in China through a unified platform. One of Li's partners, Wang Chao, hails from Alibaba and helped assemble a technical team to build the proprietary B2B platform and mobile app from the ground up.

The company operates a comprehensive business model that integrates global wine trading, international supply chain management, and domestic warehousing and distribution. It provides a full suite of services including logistics, marketing support, and financial services, offering a complete solution for wineries entering the complex Chinese market. Wajiu's business is structured into three main divisions: Wajiu China, Wajiu Service, and Wajiu International. The business model focuses on serving small distributors with a wide range of wines, from lower-cost, non-famous brands to premium fine wines. This is facilitated through its B2B platform, which allows business customers to order and pay in RMB, avoiding international currency transfers and reducing delivery times by utilizing bonded warehouses in China's free trade zones.

Since its founding, Wajiu has experienced significant growth. By 2017, it was recognized as China's largest wine importer by volume. A major strategic move came with the acquisition of two of China's largest fine wine importers, Summergate and Torres China. These acquisitions allowed Wajiu to fill a gap in its portfolio with premium offerings and synergistically reduce logistics costs for the acquired companies by leveraging Wajiu's extensive logistics network. The company's strategy involves a nationwide distribution network covering over 400 cities, a differentiator from competitors who typically focus on a single market segment or geography. With an ambition to expand beyond China, Wajiu plans to establish similar distribution networks across Asia.