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Wagmo

Fintech · New York City, United States · Founded 2018

Wagmo offers wellness and insurance plans for pets MoreLess

Wagmo, accessible via wagmo.io, is a startup specializing in pet insurance and wellness plans tailored for cats and dogs. The company operates in the pet care market, which has seen significant growth as pet ownership rises and pet owners increasingly seek comprehensive care solutions for their animals. Wagmo's primary clients are pet owners who want to ensure their pets receive both preventive and emergency care without incurring prohibitive costs.

Wagmo offers two main products: wellness plans and insurance plans. The wellness plans focus on preventive care, providing reimbursements for routine expenses such as annual vet visits, grooming, and 24/7 telemedicine support. These plans offer over $1,100 in annual reimbursements, making everyday pet care more affordable. On the other hand, Wagmo's insurance plans act as a financial safety net for unexpected incidents like accidents, illnesses, and injuries. These plans can cover up to 100% of costs in select states after the deductible is met.

The business model of Wagmo is straightforward. It operates as a licensed insurance agency, earning revenue through the premiums paid by customers for the insurance policies it sells. The actual insurance coverage is underwritten by the National Specialty Insurance Company, while Wagmo handles the sales and customer service aspects. This model allows Wagmo to focus on providing excellent customer service and tailored insurance solutions without bearing the full risk of underwriting.

Wagmo differentiates itself from typical pet insurance companies by offering comprehensive coverage that includes both preventive and emergency care, ensuring that pet owners can manage both expected and unexpected expenses. The company also engages in partnerships and affiliate programs to expand its reach and attract unique partners who can help promote its services.

Keywords: pet insurance, wellness plans, preventive care, emergency care, reimbursements, cats, dogs, telemedicine, licensed agency, premiums.

Company overview

Wagmo company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2018
Headquarters
New York City, United States
Employees
61
Open positions
1
Dealroom signal
82.7
client focusb2csub industryInsuranceindustryFintechindustryWellness BeautysectorPandC InsurancesectorMGAsectorPets

Valuation & funding

Wagmo funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VCEquity / VC Jul 2026 $0 Curql Collective
EARLY VCEquity / VC Jan 2024 $0 Erie Strategic Ventures
EARLY VCEquity / VC Aug 2023 $8.9M $63M Undisclosed
SERIES AEquity / VC Jul 2021 $13M $50M Female Founders Fund · Jeffrey Katzenberg · Revolution · David Ronick
SEEDEquity / VC Dec 2019 $3M $12M Female Founders Fund · Clover Health · Flatiron Health · Clocktower Technology Ventures
SEEDEquity / VC Jul 2019 Undisclosed
SEEDEquity / VC Dec 2018 Undisclosed
SUPPORT PROGRAMOther financing May 2018 MassChallenge
Showing 8 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 59
2025 48
2024 42
2023 38
2022 33
2021 29
2020 14
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Wagmo website traffic

Latest recorded traffic for Wagmo is 61K monthly website visits, down 20.8% over the last three months. Wagmo's team grew 27.1% over the past year.

Latest monthly visits61K 3-month web change-20.8% 1-year team growth+27.1%
Monthly website visits88 observations · Dec 2018–Jul 2026
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Comparisons

Wagmo compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

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Talent graph

Wagmo's talent

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Team profiled 12 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

25 investors on Wagmo's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 6 investors entered at this stage
Vestigo Ventures
Harlem Capital Partners
Female Founders Fund
Clover Health
Flatiron Health
Clocktower Technology Ventures
Series A 8 investors entered at this stage
Revolution
Jeffrey Katzenberg
David Ronick
Jim Grube
Marilyn Hirsch
Michael Akkerman
Erie Strategic Ventures
Curql Collective
Other known 11 additional known investors
MassChallenge
David Olk
Everywhere Ventures
FJ Labs
Junction Venture Partners
K50 Ventures
Riyadh Techstars Accelerator
Techstars
Temerity Capital Partners
The Fund
Touchdown Ventures

Global footprint

Where Wagmo has talent and traffic

Workforce by country
2 countries with
team presence
🇺🇸 United States98.1%
🇬🇧 United Kingdom1.9%
2 countries shown

In the news

Latest news about Wagmo

Recent press, funding announcements, and product moves mentioning Wagmo — open to read from the original sources.

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Market sentiment

What the market is saying about Wagmo

An AI-synthesized read of the highest-engagement posts about Wagmo on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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