W2 Group

About W2 Group

W2 Group operates as a holding company and a digital ecosystem for marketing services companies. Founded in 2004 by Larry Weber, the firm was established to acquire and advise global marketing companies.

Larry Weber is a notable figure in the public relations and marketing industry. In 1987, he founded The Weber Group, which grew to become the world's largest technology public relations firm within a decade. This firm was later acquired by The Interpublic Group of Companies in 1996. Weber's extensive experience includes serving as chairman and CEO of Interpublic's Advanced Marketing Services Group and co-founding the Massachusetts Innovation and Technology Exchange (MITX). His background in building successful marketing and PR agencies directly informs the strategy of W2 Group and its subsidiaries. He holds a B.A. from Denison University and an M.F.A. from Antioch College.

The group's primary operating company is Racepoint Global, an integrated marketing and communications agency also founded by Weber in 2004. Racepoint Global specializes in providing services to brands in the technology, healthcare, and B2B sectors. The agency's business model is centered on delivering measurable results through a combination of public relations, digital marketing, content creation, and analytics. It focuses on creating compelling narratives for its clients to foster meaningful connections with their audiences. The services offered include communications strategy, reputation management, content development, thought leadership, social media management, and visual design. Racepoint Global was acquired by The Bliss Group in early 2023 but continues to operate as a key brand within The Bliss Group.