Vuulr

About Vuulr

Vuulr operates as a global online B2B marketplace for the film and TV industry, connecting content buyers with distributors. The company was established in 2017 in Singapore by co-founders Ian Mckee, Ben Heyhoe Flint, and Chris Drumgoole, with its international launch in January 2020. Mckee, who serves as CEO, previously founded the social agency Vocanic, which was acquired by GroupM. This background in technology and marketing underpins the company's approach to disrupting traditional content licensing.

The platform is designed to streamline the content rights acquisition process, reducing the transaction time from months to a matter of days. Vuulr serves a wide range of clients, from major studios like Sony, Legendary, and Warner Media to international broadcasters and streaming services such as the BBC, Disney, and Paramount Global. Its catalog is extensive, featuring over 220,000 hours of content across more than 60 genres and 70 languages. This addresses the needs of a global audience, with buyers from 53 countries closing deals on the platform in 2021.

The business model centers on transaction fees. Sellers can list their entire catalogs for free, and Vuulr earns a 10% commission on the value of successfully completed deals. This model eliminates upfront costs for sellers and aligns the company's revenue with its clients' success. The platform provides a suite of tools to facilitate these transactions, including digital screening rooms, an online negotiation system, and marketing support to showcase content to a global community of vetted buyers. Initially built with a blockchain foundation to enhance efficiency, the core offering is a centralized marketplace that simplifies discovery, negotiation, and delivery. In June 2022, Vuulr secured a $10 million Series A funding round, with participation from former Warner Bros. executives, to further develop its platform and integrate services like localization and delivery.