Vtion Wireless Technology

About Vtion Wireless Technology

VTION Digital Analytics, an India-based SaaS company, offers a comprehensive digital consumer behavior intelligence platform. Founded in 2016 by Manoj Dawane, Arpana Manoj Dawane, and Neela Dawane, the company launched its commercial operations in September 2020. The initial inspiration for the company came in 2016 when the Telecom Regulatory Authority of India was exploring methods for measuring FM radio usage. This led founder and CEO Manoj Dawane, a professional with over 29 years of experience in the technology, media, and telecom sectors, to develop a patented methodology for capturing user behavior on smart devices. His extensive background includes leadership roles at Ericsson India, Mauj Mobile, and Bharti Airtel. Dawane named the company after his daughter, signifying a deep personal commitment to its meaningful existence. The company operates on a B2B model, serving a diverse client base that includes startups, SMBs, and large enterprises across various sectors like CPG, e-commerce, media, and finance. VTION's business revolves around providing real-time, deterministic data on consumer mobile behavior, which helps businesses refine their digital marketing strategies and improve return on investment. This is achieved through a proprietary, GDPR-compliant, and opt-in panel of consumers who are rewarded for sharing their data anonymously. The data is collected via an SDK/App combination on Android smartphones, a method that is patented in India and the United States. The company has successfully raised $2.01 million in funding over five rounds, with its latest seed round in May 2022. VTION's core offering is a SaaS platform that provides detailed behavioral insights, panel surveys, and audience activation capabilities. It captures data across a wide array of digital activities, including app usage, content consumption on OTT platforms, social media ad exposure, and e-commerce journey mapping from search to cart. Key features of the platform include real-time data collection, audience segmentation, campaign performance tracking, cross-channel analytics, and predictive analytics. This allows clients to understand consumer attention hotspots, track their brand's digital share of voice against competitors, and visualize the end-to-end customer journey on e-commerce platforms. The platform measures advertising exposure on major platforms like Facebook, Instagram, YouTube, and Twitter, as well as on various retail media networks including Amazon and Flipkart. By providing a granular view of consumer behavior, VTION enables brands to make data-driven decisions for media planning and alliance strategies.