V
Vow
Rebuilding food system from the ground up by making meat with animal cells and not the animals themselves
About Vow
Vow Food is an innovative startup that operates in the alternative protein market, specifically in the cultured meat sector. The company's primary product is a unique blend of cultured Japanese quail, which offers a distinct flavor and texture combination. Vow Food's business model is centered around sustainability and the reduction of the environmental impact associated with traditional farming methods.
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The company's target market includes environmentally conscious consumers and those seeking unique culinary experiences. Vow Food's revenue is generated through the sale of its cultured meat products, which are currently set to be launched in Singapore.
The company's strength lies in its ability to assess ideal cell combinations to create high-quality, sustainable meat products. This innovative approach allows Vow Food to explore new flavors, textures, and functions that appeal to meat-eaters, while also contributing to environmental sustainability.
Vow Food was established just 3.5 years ago by George Peppou and Tim Noakesmith and has recently opened what it claims to be the southern hemisphere's largest cultured meat facility. This facility, named Vow Factory 1, is expected to produce as much as 30 tonnes of cultivated meat annually. The company is backed by several investors, including the NSW government, Blackbird, Square Peg, Grok, and Tenacious Ventures.
At a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- Sydney, Australia
- Employees
- 89
- Open positions
- None listed
- Dealroom signal
- 65.4/100
- Industry
- Food
- Sub-industry
- Innovative Food
- Sector
- Food, Biotechnology, Alternative Protein, Meat Substitute, Sustainable Development Goals, Lab-Grown, Climate Tech, Hard Tech, DT and LS, science-based
- Technology
- Deep Tech
- Business model
- Manufacturing
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Vow.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES AOther financing | Nov 2022 | $49M | $197M | Pavilion Capital Partners · Grok Ventures · Cavallo Ventures · PeakBridge | ↗ |
| SEEDOther financing | Jan 2021 | $6M | $24M | Blackbird Ventures · Grok Ventures · Tenacious Ventures · Square Peg Capital | ↗ |
Growth signals
Latest recorded traffic for Vow is 12K monthly website visits, down 20% over the last three months. Vow's team declined 11% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed5 investors entered at this stage
NSW Medical Devices Fund
Blackbird Ventures
Square Peg Capital
Grok Ventures
Tenacious Ventures
Series A7 investors entered at this stage
Pavilion Capital Partners
Cavallo Ventures
PeakBridge
Toyota Ventures
Hostplus
NGS Super
Prosperity7 Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Vow on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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