Vovici

About Vovici

Vovici emerged as a key player in the Enterprise Feedback Management (EFM) sector, originating from the merger of WebSurveyor and Perseus Development Corp in June 2006. The company officially rebranded as Vovici in April 2007, a name chosen to reflect its focus on using the voice of the customer to provide vision. Vovici was founded in 2006 by Jeffrey Henning. The company's strategic journey included another acquisition in August 2007, when it merged with Raosoft.

The company's trajectory culminated in a significant acquisition in August 2011, when it was purchased by Verint Systems for approximately $76 million. This acquisition was a strategic move for Verint to expand its Voice of the Customer (VoC) analytics platform by integrating Vovici's robust EFM capabilities. Vovici's specialization in web-based feedback, social media channels, and enterprise-wide surveys complemented Verint's focus on contact center analytics, particularly IVR-based feedback. The combination aimed to create a comprehensive, multi-channel customer intelligence solution.

Vovici provided a suite of software solutions designed for creating, managing, and analyzing feedback from customers, employees, and partners. Its business model was centered on providing these EFM solutions on a subscription basis, with tiered pricing for different business sizes. The company served a diverse clientele, including medium to large-sized businesses across sectors like healthcare, finance, and retail, as well as government agencies and more than half of the Fortune 500 companies at the time. The core of Vovici's offering was its EFM platform, which enabled centralized management of all feedback operations within an enterprise. This platform featured tools for advanced survey design with capabilities like branching and skip logic, comprehensive panel and community management, and in-depth analytics. A key feature was the ability to create online communities to engage stakeholders for deeper insights. The software also offered analytics capabilities, including text and speech analytics, to mine customer conversations from various sources for trends and sentiments. This allowed organizations to move beyond simple data collection to actionable insights, integrating feedback directly into their strategic planning and operational improvements.