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Vori

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Vori - Grocery Wholesale Made Easy

East Palo Alto, United StatesFounded 2019Sports
Valuation $0–100M Latest valuation · 2026
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Vori and the history behind them.

About Vori

Vori is a cutting-edge technology company that provides an advanced operating system specifically designed for grocery retailers. The company's primary goal is to make supermarkets more efficient by centralizing data and digitizing workflows. This means that Vori helps grocery stores manage their operations better by connecting various data points across the food supply chain and converting traditional paper-based processes into digital ones.

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Vori serves independent grocery retailers who are looking to streamline their operations and compete more effectively in the market. The company operates in the grocery retail sector, which is a significant part of the nearly $150 billion e-commerce segment. By using Vori's platform, grocery stores can reinvest the savings and efficiency gains into other critical areas such as store development, product mix strategies, and customer retention and acquisition efforts.

The business model of Vori involves integrating its software with existing store systems like BRData, Microsoft Dynamics, QuickBooks, FMS, and Sage. This integration helps eliminate fragmentation within the store, making it easier for retailers to manage their inventory and supply chain from a single platform. Vori generates revenue by charging for the use of its software, which provides value through increased efficiency and cost savings for its clients.

Founded in 2019 by Tori and Leon Hill, who have extensive experience in the grocery and consumer products space, Vori has quickly gained traction. The company has raised $10 million in funding to further develop its technology and expand its market presence. Vori's mission is to reimagine the world of food by making it move more freely from silo to shelf, backed by investors who share this vision.

In summary, Vori is revolutionizing the grocery retail industry by providing a modern, efficient operating system that helps independent grocers compete in the digital age.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
East Palo Alto, United States
Employees
61
Open positions
7
Dealroom signal
88.1/100
Industry
Sports
Sector
Sports, YC W20
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Vori.

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BEquity / VC May 2026 $22M $88M Greylock Partners · Cherryrock Capital · Factory
SERIES AEquity / VC Aug 2022 $10M $40M MKT1 · Greylock Partners · E²JDJ · Factory
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Growth signals

Vori website traffic

Latest recorded traffic for Vori is 26K monthly website visits, up 36.8% over the last three months. Vori's team grew 41.9% over the past year.

Latest monthly visits26K 3-month web change+36.8% 1-year team growth+41.9%
Summary metrics are public; monthly history is available with a demoCompare with peers →

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Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series A5 investors entered at this stage

Other known investors3 additional known investors

Team profiled 12 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States97.7%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Vori on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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