Volo Commerce

About Volo Commerce

Volo Commerce provides an end-to-end ecommerce software platform designed to help online sellers scale their business across multiple channels like Amazon and eBay. The company was founded in 2006 by Chris Farrelly as eSellerPro and rebranded to Volo Commerce in 2015. In September 2019, the Volo Origin platform and its staff were acquired by FOG Software Group. Chris Farrelly continues to serve as the Chief Architect, with Paul Dicken as CEO.

The company's business model is centered on a software platform and a service layer that simplify and automate complex tasks for multichannel retailers. Volo's core offering is divided into two main products: Volo Origin and Volo Vision. Volo Origin is the operational backbone, handling high-volume inventory management, order processing that can exceed 100 orders per minute, product listings, and shipping integrations. Volo Vision is the analytics and reporting platform, providing clients with detailed insights into sales, customer behavior, and profit margins to inform business decisions. This dual offering allows businesses to manage millions of SKUs and process substantial daily gross merchandise value (GMV).

The company targets established online retailers, typically those with more than 12 staff members and monthly sales exceeding £100,000, across various sectors including automotive parts, fashion, and electronics. Revenue is generated through a success/revenue share pricing model, which aligns the company's income with its clients' growth. Before its acquisition, Volo Commerce had raised a total of $21.9M from investors including NVM Private Equity, Downing LLP, and Notion Capital.