Volly

About Volly

Volly operates as a provider of a cloud-based marketing automation and lending platform tailored for the mortgage and banking industries. Established in 2004 and formerly known as LoyaltyExpress, the company offers a suite of services that cater to banks, credit unions, and mortgage lenders across the United States. In June 2017, LoyaltyExpress received an investment from New Capital Partners to accelerate growth. This was followed by the acquisitions of Lending Manager in late 2017 and SoftVu in July 2018. In March 2019, LoyaltyExpress rebranded as Volly, reflecting its expanded technology and service offerings. The company continued its growth by acquiring Home Captain, a real estate technology platform, in June 2021. A significant milestone occurred in December 2023 when Volly was acquired by MyHome, a subsidiary of Williston Financial Group (WFG), a provider of title insurance and real estate settlement services. This acquisition integrated Volly's services into the WFG Enterprise Solutions platform.

Volly's business model is centered on providing a comprehensive Software-as-a-Service (SaaS) platform that streamlines the entire customer journey for its clients in the financial sector. The company generates revenue by offering this integrated platform to financial institutions, helping them to capture, convert, and retain customers more effectively. Its clientele includes some of the nation's largest lenders, with reports indicating that one-third of the top 30 banks in the U.S. utilize its services. The platform combines customer relationship management (CRM), marketing automation, portfolio retention tools, and creative services. Key features include tools for creating loan officer websites and landing pages with built-in lead capture, automated email and direct mail campaigns, and co-marketing capabilities for loan officers and real estate agents. This integrated approach eliminates the need for clients to use multiple vendors, thereby saving time and enhancing data security. Following its acquisition by MyHome, Volly's offerings are now part of a broader suite that includes appraisal management, valuation services, and title and settlement services.