V
Vivrelle
A members-only club providing access to coveted designer handbags, jewelry, watches and diamonds for a monthly fee
About Vivrelle
Vivrelle is a unique startup that operates in the luxury fashion market, offering a membership-based service for borrowing high-end designer handbags and jewelry. The company caters to fashion-conscious individuals who desire access to luxury accessories without the commitment of purchasing them outright. Vivrelle's target clients are primarily women who appreciate designer brands and want to keep their style fresh and versatile.
The business model is straightforward yet innovative. Vivrelle offers four membership tiers, starting at $45 per month, which provide varying levels of access to their extensive collection of luxury items. Members can borrow items for as long as they like and have the option to swap them out or purchase them if they fall in love with a particular piece. This model allows Vivrelle to generate recurring revenue through subscription fees while also potentially earning additional income from the sale of items.
Vivrelle operates in the luxury fashion rental market, a niche but growing segment that appeals to consumers looking for sustainable and cost-effective ways to enjoy high-end fashion. The company distinguishes itself by offering unlimited stylist appointments, ensuring that members always have the perfect accessory for any occasion. This personalized service enhances the customer experience and adds value to the membership.
In addition to subscription fees, Vivrelle collaborates with brand partners to offer special deals and exclusive access to new collections, further enriching the membership experience. This partnership model not only provides additional revenue streams but also strengthens Vivrelle's brand presence in the luxury market.
In summary, Vivrelle is revolutionizing the way consumers access luxury fashion by offering a flexible, cost-effective, and sustainable alternative to traditional ownership. The company's innovative membership model, combined with its focus on customer experience and strategic partnerships, positions it well for growth in the luxury fashion rental market.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Jun 2025 | $62M | $248M | Protagonist | ↗ |
| SERIES BOther financing | Nov 2022 | $35M | $140M | Origin Ventures · Plus Capital · 3L Capital · Chapford Capital Group | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Vivrelle is 220K monthly website visits, down 8.3% over the last three months. Vivrelle's team grew 17.6% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A6 investors entered at this stage
Origin Ventures
Chapford Capital Group
3L Capital
Plus Capital- LCLily Collins
- NDNina Dobrev
Series B and later1 investor entered at this stage
Protagonist
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Vivrelle on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Vivrelle’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.