Viva Dengi

The business generates revenue by issuing microloans and collecting interest payments. Clients can apply for loans online through the company's website or at one of its physical office locations. The loan products are designed for accessibility, requiring only a passport for application and catering to diverse demographics including students and retirees. The repayment structure is typically on a monthly basis, with the total number of payments depending on the loan's term. The company's strategic goal is to broaden financial inclusion across Russia's less-served communities. Since March 2014, the company has been a member of the 'Microlending and Development' (MiR) self-regulatory organization.

The legal entity LLC MFK "CFP" was liquidated on December 17, 2021, and reorganized into JSC MFC "CFP". The company has received a "ruB" creditworthiness rating with a "stable" forecast from the Expert RA rating agency. Public records indicate that Vadim Kurin has served as an investor and General Director for the company. In early 2014, the firm attracted $10 million in funding from the British fund Izurium Capital to expand its loan portfolio and branch network. Keywords: microfinance, consumer loans, unsecured lending, express loans, financial services Russia, personal finance, entrepreneur loans, VIVA Dengi, Center for Financial Support, microloans, online loans, branch network lending, Russian MFO, consumer finance, short-term loans, financial inclusion, Vadim Kurin, Izurium Capital, MiR SRO, Expert RA rating