Vittude

Vittude operates as a healthtech platform in Brazil, providing strategic management of corporate mental health programs. The company was founded in May 2016 by Tatiana Pimenta and Everton Höpner Pereira. Pimenta, who serves as CEO, drew from her personal challenges in finding adequate psychological support after a depression diagnosis and a difficult personal relationship. Her professional background as a civil engineer, with over a decade of experience in management and sales for large corporations like Votorantim and Hilti, provided her with a strong foundation in business management. This experience was pivotal in identifying the opportunity to build a solution for a widespread problem.

The company's primary business model is B2B, serving corporate clients by offering mental health solutions as an employee benefit. Vittude's revenue is generated through access fees paid by companies for one or two-year contracts, which give their employees access to therapy and educational services. The corporate client can choose to subsidize the full or partial cost of the therapy sessions for their employees. This corporate focus has attracted major clients such as Banco do Brasil, O Boticário, L'Oréal, SAP, and Ambev. Initially launched with a B2C focus, the firm strategically shifted to prioritize the corporate market after identifying a significant need for workplace mental health support, a move that was accelerated by the COVID-19 pandemic. For psychologists on the platform, a monthly fee is charged, and Vittude takes a percentage of the consultation fees.

Vittude’s platform functions as a marketplace connecting individuals with a curated network of vetted psychologists for online therapy sessions. The service includes a proprietary algorithm, Vittude Match, which uses artificial intelligence and natural language processing to connect patients with the most suitable therapist for their needs. Beyond individual therapy, the company provides corporate clients with a comprehensive suite of tools, including data dashboards to diagnose the mental health landscape of their workforce, educational workshops, and content to build a psychologically safe environment. This allows HR departments to gain insights and proactively address issues like stress and burnout. The platform has facilitated over R$ 32 million in revenue for its partner psychologists and has played a significant role in advocating for the regulation of online therapy in Brazil, which was officially approved in 2018.

Keywords: corporate mental health, employee wellness, online therapy, healthtech, B2B mental health, telemental health, employee assistance program, psychological support, corporate wellness solutions, mental health benefits, digital health Brazil, therapy marketplace, burnout prevention, workplace wellbeing, HR tech, Tatiana Pimenta, Crescera Capital, Redpoint eventures