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Vitruvian

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Manufactures a connected fitness hardware, develops software and fitness class content

Perth, AustraliaFounded 2018Sports
Valuation $50–100M Last recorded · 2023
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Vitruvian and the history behind them.

About Vitruvian

Vitruvian Form is a fitness technology startup that offers a unique home gym solution, the Trainer+, for fitness enthusiasts of all levels. The company operates in the growing home fitness market, catering to individuals seeking a personalized and optimized workout experience without the need for bulky equipment.

The Trainer+ is a sleek platform that uses advanced artificial intelligence technology to adjust weights according to the user's needs, generating resistance up to 440 pounds. This innovative system allows users to perform a wide range of strength training exercises at home, in the gym, or on the go.

Vitruvian Form also offers the V app, which works in conjunction with the Trainer+ to provide a highly personalized workout experience. The app calculates every movement made by the user, offering various modes of training, including eccentric overload, to cater to individual fitness needs. This allows users to customize their workout routine to target specific areas of their body and achieve their fitness goals.

The company's business model revolves around selling the Trainer+ system and the V app. The advanced technology used in these products, which adjusts the weight in real time based on the user's movements, provides a unique selling point that sets Vitruvian Form apart in the home fitness market.

In summary, Vitruvian Form offers a unique, technology-driven home gym solution that caters to the personalized fitness needs of its users. Its innovative use of artificial intelligence technology to adjust weights in real time provides a unique selling point in the growing home fitness market.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2018
Headquarters
Perth, Australia
Employees
22
Open positions
None listed
Dealroom signal
60.9/100
Industry
Sports
Sub-industry
Sport Platform & Application
Sector
Sports, Hard Tech
Technology
Hardware
Business model
SaaS
Client focus
b2c

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Dec 2023 $14M $56M Larsen Ventures · TEN13 ↗
SERIES A✓Equity / VC Apr 2022 $13M $52M Larsen Ventures · TEN13 ↗
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Vitruvian website traffic

Latest recorded traffic for Vitruvian is 34K monthly website visits, down 26.1% over the last three months. Vitruvian's team declined 12% over the past year.

Latest monthly visits34K 3-month web change-26.1% 1-year team growth-12%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

  • Andrew Larsen
  • Evolution Wellness Group
  • TEN13
  • Larsen Ventures

Other known investors3 additional known investors

  • AfterWork Ventures
  • Flying Fox Female Founders Program
  • Flying Fox Ventures
Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇦🇺 Australia44.4%
🇵🇭 Philippines33.3%
🇮🇩 Indonesia22.2%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Vitruvian on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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