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Vitals.com

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Take control of your health care needs. Vitals gives you the tools to find the right doctor at the right time

Lyndhurst, United StatesFounded 2007Health Tech & Medtech
Valuation $100–250M Last recorded · 2015
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Vitals.com and the history behind them.

About Vitals.com

Vitals.com is a Dutch company that specializes in the development and distribution of high-quality nutritional supplements. The company focuses on providing a wide range of products, including vitamins, minerals, and specialty supplements like Nattokinase-NSK, an enzyme derived from fermented soybeans. Vitals.com emphasizes the scientific basis of its products, ensuring optimal dosage, absorbability, and efficacy of the ingredients. The product line also includes organic-certified supplements, with approximately 15 products meeting the Skal Bio Controle (NL-BIO-01) standards. The company's offerings cater to various health needs, including cardiovascular health with products like the 'Hart en Vaatformule Pro,' and general wellness with items such as 'Ultimate Fibre Blend' and 'Calcium Biologisch.' Vitals.com's business model is centered on direct-to-consumer sales through its website, vitals.nl, and likely through partnerships with health practitioners and retailers. The company targets health-conscious individuals, athletes, and those seeking to supplement their diet for specific health goals, such as active aging or enhanced physical performance. The market for Vitals.com is primarily in the Netherlands and potentially other European countries, operating within the competitive nutritional supplement industry.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2007
Headquarters
Lyndhurst, United States
Employees
62
Open positions
None listed
Dealroom signal
72.0/100
Industry
Health, Telecom
Sub-industry
Health Platform
Sector
Health Tech & Medtech, Personal Health, Diabetes, Oncology, Neurology
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES DOther financing Dec 2015 $41M $164M Goldman Sachs —
LATE VCOther financing Jun 2013 $22M $88M Health Enterprise Partners · Milestone Venture Group · Greycroft Partners · Cardinal Partners —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

Vitals.com website traffic

Latest recorded traffic for Vitals.com is 1M monthly website visits, down 9.1% over the last three months. Vitals.com's team declined 6.1% over the past year.

Latest monthly visits1M 3-month web change-9.1% 1-year team growth-6.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

Series B and later4 investors entered at this stage

  • Health Enterprise Partners
  • Milestone Venture Group
  • Cardinal Partners
  • Goldman Sachs
Team profiled 19 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇺🇸 United States64.3%
🇨🇦 Canada21.4%
🇪🇬 Egypt7.1%
🇪🇨 Ecuador7.1%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Vitals.com on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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