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Vitals.com

Health Tech & Medtech · Lyndhurst, United States · Founded 2007

Take control of your health care needs. Vitals gives you the tools to find the right doctor at the right time MoreLess

Vitals.com is a Dutch company that specializes in the development and distribution of high-quality nutritional supplements. The company focuses on providing a wide range of products, including vitamins, minerals, and specialty supplements like Nattokinase-NSK, an enzyme derived from fermented soybeans. Vitals.com emphasizes the scientific basis of its products, ensuring optimal dosage, absorbability, and efficacy of the ingredients. The product line also includes organic-certified supplements, with approximately 15 products meeting the Skal Bio Controle (NL-BIO-01) standards. The company's offerings cater to various health needs, including cardiovascular health with products like the 'Hart en Vaatformule Pro,' and general wellness with items such as 'Ultimate Fibre Blend' and 'Calcium Biologisch.' Vitals.com's business model is centered on direct-to-consumer sales through its website, vitals.nl, and likely through partnerships with health practitioners and retailers. The company targets health-conscious individuals, athletes, and those seeking to supplement their diet for specific health goals, such as active aging or enhanced physical performance. The market for Vitals.com is primarily in the Netherlands and potentially other European countries, operating within the competitive nutritional supplement industry.

Keywords: nutritional supplements, vitamins, minerals, direct-to-consumer, organic-certified, cardiovascular health, sports nutrition, wellness products, food supplements, Netherlands

Company overview

Vitals.com company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2007
Headquarters
Lyndhurst, United States
Employees
62
Open positions
None listed
Dealroom signal
72.0
client focusb2csub industryHealth PlatformsectorPersonal HealthsectorDiabetesbusiness modelMarketplace & ecommerceindustryHealthsectorOncologysectorNeurologyindustryTelecom

Valuation & funding

Vitals.com funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES DOther financing Dec 2015 $41M $164M Goldman Sachs
LATE VCOther financing Jun 2013 $22M $88M Health Enterprise Partners · Milestone Venture Group · Greycroft Partners · Cardinal Partners
SERIES AOther financing Jan 2008 $4M $16M Greycroft Partners
Showing 3 recorded eventsUnlock the complete deal history →

Growth signals

Vitals.com website traffic

Latest recorded traffic for Vitals.com is 1M monthly website visits, down 9.1% over the last three months. Vitals.com's team declined 6.1% over the past year.

Latest monthly visits1M 3-month web change-9.1% 1-year team growth-6.1%
Monthly website visits120 observations · Apr 2016–Jul 2026
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Comparisons

Vitals.com compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Vitals.com's talent

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Team profiled 19 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on Vitals.com's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 1 investor entered at this stage
Series B+ 4 investors entered at this stage
Health Enterprise Partners
Milestone Venture Group
Cardinal Partners
Goldman Sachs

Global footprint

Where Vitals.com has talent and traffic

Workforce by country
4 countries with
team presence
🇺🇸 United States64.3%
🇨🇦 Canada21.4%
🇪🇬 Egypt7.1%
🇪🇨 Ecuador7.1%
4 countries shown

In the news

Latest news about Vitals.com

Recent press, funding announcements, and product moves mentioning Vitals.com — open to read from the original sources.

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Market sentiment

What the market is saying about Vitals.com

An AI-synthesized read of the highest-engagement posts about Vitals.com on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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