VisuWell

About VisuWell

Originally founded as WeCounsel Solutions in 2011 and later known as VisuWell, the Nashville-based company rebranded to Hatch in October 2022. This strategic shift followed a $10 million Series B funding round and marked a pivot from its origins as a telehealth platform to a more focused healthcare technology company specializing in patient and referral coordination. Under the leadership of CEO Gerry Andrady, who brought experience from Deloitte and Bank of America, Hatch aims to address inefficiencies in how patients are routed to care. The company now operates as a referral growth platform purpose-built for specialty care groups, such as orthopedics.

Hatch's core business is providing a technology engine that helps healthcare organizations manage and grow patient referrals. The platform integrates with existing Electronic Health Records (EHRs) to match patients with the most appropriate in-network provider based on criteria like clinical needs, provider availability, and patient preferences. This service targets the problem of "referral blindness," where healthcare systems lack visibility into their referral sources, leading to patient leakage and administrative burdens. The business model is centered on a B2B SaaS approach, serving health systems, provider groups, and hospitals. By creating what it terms a "digital hallway," Hatch ensures patients stay within a health system's network, which optimizes revenue and growth for their clients.

The platform offers a suite of tools designed to attract and manage referrals through various channels, including employers, digital health platforms, and direct primary care groups. Specific features include 24/7 chat for clinical triage, dedicated access portals for employers, and priority scheduling lanes for high-value referral partners. It also enables automated communications for appointment reminders, follow-ups, and document collection, all while maintaining HIPAA compliance. For its clients, the primary benefits are retaining patients within their network, reducing administrative workload, and gaining clear data on referral patterns to inform growth strategies. For patients, the system promises a simpler, faster path to a specialist within their own community.