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COMPANY PROFILE

Virtualstock

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Helping businesses expand their online presence and improve their customer experience

Reading, United StatesFounded 2004AI
Valuation $25–50M Last recorded · 2024
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Virtualstock and the history behind them.

About Virtualstock

Virtualstock is a premier provider of digital supply chain and procurement solutions, primarily serving large retailers, merchants, and hospitals in the UK. Operating in the ecommerce and dropshipping market, Virtualstock offers a robust and scalable SaaS platform that enables clients to expand their product range without the need for upfront stock costs, brick-and-mortar expenses, or warehousing limits. The platform facilitates a seamless connection between retailers and suppliers, simplifying ecommerce operations and enhancing profitability. Virtualstock's business model revolves around a consultative approach, ensuring clients are set up and ready to go from the moment they install the platform. The company generates revenue through subscription fees for its SaaS platform and additional services. Virtualstock's technology is trusted by some of the biggest names in the industry, and it continues to expand rapidly, leveraging its deep expertise in ecommerce, supply chain, and procurement.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2004
Headquarters
Reading, United States
Employees
25
Open positions
None listed
Dealroom signal
57.7/100
Industry
Enterprise Software
Sector
AI, Supply Chain Management, Hard Tech, DT and LS
Technology
Artificial Intelligence, Deep Tech, Machine Learning
Business model
SaaS
Client focus
b2b

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Oct 2025 $0 — Logicbroker ↗
LATE VC✓Equity / VC May 2024 $660K $39M Primorus Investments ↗
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Virtualstock website traffic

Latest recorded traffic for Virtualstock is 12K monthly website visits, up 46.3% over the last three months. Virtualstock's team declined 10.7% over the past year.

Latest monthly visits12K 3-month web change+46.3% 1-year team growth-10.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

Series B and later1 investor entered at this stage

  • Primorus Investments

Other known investors2 additional known investors

  • Logicbroker
  • Stephen Chandler
Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇬🇧 United Kingdom91.3%
🇺🇦 Ukraine4.3%
🇿🇦 South Africa4.3%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Virtualstock on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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