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Virtual Piggy Ltd.

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The first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment

Hermosa Beach, United StatesFounded 2008Fintech
Valuation $56M Market cap · 2026
Revenue $2K Latest reported FY

About Virtual Piggy Ltd.

REGO Payment Architectures, Inc., headquartered in Blue Bell, Pennsylvania, is a technology company specializing in secure online payment solutions tailored for families. Founded in 2008, the company developed the REGO Digital Wallet, a unique digital wallet designed to allow children to shop safely online while enabling parents to manage budgets and track spending. The platform is COPPA compliant, ensuring the highest standards of online safety for children under 18. REGO's primary market includes families with children, focusing on the global youth market's exponential growth in online transactions. The business model revolves around providing a subscription-based service that offers security, parental control, and financial education tools. Revenue is generated through subscription fees and potentially through partnerships with online retailers. The company's mission is to foster financial literacy among teenagers while keeping parents informed and in control of their children's online activities.

Source: Dealroom company data

At a glance

Status
Listed
Founded
2008
Headquarters
Hermosa Beach, United States
Listing
IPO 2008
Employees
2
Open positions
None listed
Dealroom signal
56.0/100
Industry
Fintech
Sector
Fintech, Sharing Economy, Investing, financial inclusion
Client focus
b2c

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
POST IPO DEBT✓Debt Mar 2023 $20M — Undisclosed ↗
DEBT✓Debt May 2015 $2.9M — Undisclosed —
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowthEBITDAMarginProfitMarginR&D
2026 $2K 0% −$8.4M -374038.7% −$9.6M -426355.6% $3.3M
2025 $2K — −$8.4M -374038.7% −$9.6M -426355.6% $3.3M
2024 $0 — −$7.9M — −$8.9M — $3.3M
2023 $0 -100% −$16M — — $2.9M
2022 $2K -21.1% −$15M -741735.5%
2021 $3K -92.4% −$10M -381829.1%
2020 $34K — −$3.2M -9316.3%
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Virtual Piggy Ltd. website traffic

Latest recorded traffic for Virtual Piggy Ltd. is 15K monthly website visits, up 167.9% over the last three months. Virtual Piggy Ltd.'s team grew 0% over the past year.

Latest monthly visits15K 3-month web change+167.9% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Team profiled 17 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Hermosa Beach HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Virtual Piggy Ltd. on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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