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ViralNation

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Influencer Talent & Marketing Agency | Viral Nation – The premier influencer marketing agency

Chicago, United StatesFounded 2011Marketing
Valuation $1–2.5B Last recorded · 2022
Headcount 500–1k Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for ViralNation and the history behind them.

About ViralNation

Viral Nation is a leading influencer and social media marketing agency that operates in the digital advertising market. The company's primary service is integrating various marketing strategies, including influencer marketing, paid performance, owned social, and creative and content services. These strategies are designed to help brands become more social media-oriented and drive measurable social commerce.

Viral Nation serves a diverse range of clients, including aspiring creators, established influencers, and celebrity creators. The company positions itself as a business partner, helping clients to maximize the value of social media and influencer marketing opportunities.

The company's business model is based on using innovative and proprietary technologies, including machine learning and artificial intelligence (AI). These technologies enable brands to safely and predictably transition into a social-first organization.

Viral Nation also offers paid and performance media services. In the face of constant changes in social media algorithms and platform modifications, the company combines paid and organic marketing efforts for maximum impact. It fine-tunes campaigns for tangible results and revenue, using creativity to boost return on investment (ROI) in a crowded digital landscape.

In terms of revenue generation, Viral Nation makes money by providing these services to its clients, helping them to increase their return on ad spend (ROAS) and reduce their customer acquisition cost (CAC).

Source: Dealroom company data

At a glance

Status
Operational
Founded
2011
Headquarters
Chicago, United States
Employees
524
Open positions
17
Dealroom signal
88.9/100
Industry
Marketing
Sector
Marketing, Content, Rumoured $1B
Client focus
b2b
Investment activity
2 companies, latest Oct 2022
Capital deployed
—
Preferred round
ACQUISITION

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Apr 2022 $183M $733M Maverix Private Equity · Eldridge ↗
Showing the latest 1 of 1 recorded eventsBook a demo for the full funding history →

Growth signals

ViralNation website traffic

Latest recorded traffic for ViralNation is 95K monthly website visits, up 120.9% over the last three months. ViralNation's team grew 16.4% over the past year.

Latest monthly visits95K 3-month web change+120.9% 1-year team growth+16.4%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later2 investors entered at this stage

Team profiled 23 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
10 countries with
team presence
🇨🇦 Canada54.8%
🇺🇸 United States36.5%
🏳️ Barbados4.6%
🇮🇳 India2.1%
🇧🇷 Brazil0.5%
Top 5 of 10 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about ViralNation on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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