VIPMRO

About VIPMRO

VIPMRO, registered as Suzhou Gongpinhui Information Technology Co., Ltd., is a Chinese e-commerce company specializing in the supply chain for industrial supplies. Founded in 2007 and based in Suzhou, the company operates a business-to-business (B2B) platform for Maintenance, Repair, and Operations (MRO) products, serving the procurement needs of small, medium, and large enterprises. The platform offers a wide range of product categories, including power supply equipment, electronic components, industrial safety equipment, tools, laboratory equipment, and office supplies.

In August 2020, VIPMRO was acquired by JD MRO, the B2B subsidiary of Chinese e-commerce giant JD.com. Following the acquisition, VIPMRO became a sub-brand of JD MRO, providing JD.com with access to over 100,000 offline retail stores. This strategic move allows JD MRO to leverage VIPMRO's infrastructure to offer digital solutions to these physical stores through its "Partner Store" plan, covering services like product selection, delivery, and installation. In September 2020, JD MRO launched a mobile application named after VIPMRO to further facilitate factory-to-business procurement.

The company's business model can be categorized as both a direct retailer serving large clients and a platform for exchange and transaction for more price-sensitive small and medium-sized enterprises. Before its acquisition, VIPMRO had raised a total of $64.3 million over five funding rounds, with its Series B round in 2018 led by JD.com and Bull Capital Partners.