vipc.cn

About vipc.cn

Guangzhou Weicaihui Network Technology Co., Ltd., operating under the brand Weicaihui, was established in September 2014 by co-founders Liu Zhihua, who serves as CEO, and Deng Gangbiao, the Chief Product Officer. Initially conceived as a comprehensive service platform for China's lottery market, the company targeted the nation's large lottery player base by providing information, data analysis, and a community platform. The company's flagship product, "Weicai Lookqiu," is a one-stop portal for football and basketball news and live broadcasts, available across Android, iOS, and desktop platforms.

Sensing shifts in the digital landscape, Weicaihui leveraged its experience in user acquisition to pivot into the broader internet sector. The company now identifies as a high-tech enterprise engaged in mobile internet technology development, data algorithm analysis, and internet advertising operations. This strategic evolution has led to the creation of various tool-based and in-app advertisement (IAA) gaming applications designed for user acquisition and conversion. This business line has attracted partnerships with major tech firms like Google, ByteDance, and Tencent for network advertising collaborations.

The firm's financial trajectory highlights significant investor confidence from its early stages. In its founding year, Weicaihui secured a 6 million RMB angel investment from IDG Capital and Chuangdf. This was followed by a 16 million RMB Series A round in August 2015. The company went on to raise two B rounds in 2017: a 58.5 million RMB round in March led by an investment arm of China Merchants Bank, and a 55 million RMB B+ round in July from a well-known listed company and HAMEI International. The business model is diversified, generating revenue through its lottery information services and, more significantly, through its internet advertising and traffic monetization operations.