Vinivia AG

About Vinivia AG

Vinivia AG was a Swiss-based technology company that operated in the live-streaming market. Founded in 2020 by Stefan Graf and Marcello Genovese, the firm was officially incorporated on February 10, 2020, with its headquarters in Zug, Switzerland. The founders brought prior experience from the interactive broadcasting and live-streaming sector to the venture. Marcello Genovese, the company's CFO, had a background as a young entrepreneur and entertainer, while CEO Stefan Graf had a career in marketing and social media. The two partnered in 2015 and founded several businesses together before establishing Vinivia.

The company's core business was the development and operation of a live-streaming application designed to connect content creators with their audiences. Vinivia’s platform was built exclusively for live content, aiming to foster real-time interaction. The app included features such as live chat, Q&A sessions, and polls to increase audience engagement. A key component of its strategy was a creator-centric model, offering creators full ownership of their content and a revenue share of up to 80%, which was positioned as higher than many competitors. Monetization was planned through several avenues, including live shopping functionalities, premium features, and advertising partnerships that utilized augmented reality (AR) to integrate products and promotions directly into live streams. The platform also used AI-powered tools to provide personalized content suggestions to users.

Despite raising significant capital, including a seed round of $1.64 million in 2020 and a Series A of over $12 million, the company faced substantial challenges. Reports of financial mismanagement and failure to pay employees and contractors emerged in 2024. By early 2025, the Swiss Financial Market Supervisory Authority (FINMA) had initiated proceedings against the company. Official records from July 2025 confirm that Vinivia AG is in liquidation, and other financial data platforms list the company as out of business.