Vingoo Juice

About Vingoo Juice

Vingoo Juice, also known as Shanghai Geant Investment Co Ltd, develops and manufactures smart, autonomous vending machines that dispense fresh-squeezed orange juice. Founded in 2009 by Zhou Qi, the company is headquartered in Shanghai, China. Zhou, who holds a Master's degree in microelectronics from a university in France, was inspired by his daily habit of drinking fresh orange juice while living there to create a new business venture. His background in electronics steered him towards developing a high-tech solution for fresh juice delivery.

The company's core product is a digital kiosk that takes whole oranges, then peels, squeezes, and dispenses the juice into a sealed cup in approximately 45 seconds, all in view of the customer. These machines integrate mobile payments, cloud computing, and AI to manage operations and enhance the consumer experience. The business model is focused on an online-to-offline (O2O) strategy, placing machines in high-traffic public locations such as airports, subway stations, shopping malls, and hospitals. Initially, the founder experimented with a multi-fruit machine but simplified the offering to solely orange juice to streamline maintenance and address the most popular demand. The company generates revenue through the direct sale of juice from its vending machines.

Vingoo has a significant presence in the Chinese market, operating over 3,000 machines in more than 176 cities as of mid-2017. The company has also announced plans to expand into North American and European markets. It has successfully raised capital, including a Series B funding round of $60.7 million in 2017, with investors like Legend Capital and Joy Capital. The company's technology utilizes a "whole fruit extraction" method to maximize juice yield.