Vide Dressing

VideDressing, founded in 2009 by Meryl Job and Renaud Guillerm, operates as a prominent online marketplace for second-hand fashion and luxury items. The company's inception traces back to Job's personal experience with an overflowing wardrobe and the realization that a dedicated, trusted platform for reselling fashion items was lacking. This personal need sparked the creation of a community-driven site focused on curated, high-quality fashion resale. In 2014, the management team was strengthened with the arrival of Gregory Salinger as President.

The platform functions as a peer-to-peer marketplace, connecting a vast community of over one million members to buy and sell pre-owned clothing and accessories. Its business model is based on taking a commission on each transaction facilitated through the site. To ensure authenticity and quality, VideDressing implemented a system where items are first sent to their facilities for verification by a team of legal and quality control experts before being shipped to the buyer. This process builds trust and security for both parties involved in the transaction.

VideDressing serves a broad market, from fast-fashion brands like Zara to high-end luxury labels such as Prada, catering to a wide range of consumers. While its primary market is France, where it established itself as a leading platform, the company has expanded its reach internationally to Germany, Italy, and English-speaking countries, with buyers and sellers from over 100 nations. A significant milestone in the company's history was its acquisition by Leboncoin in November 2018, a move that integrated VideDressing into a larger ecosystem of online classifieds and marketplaces, aiming to leverage Leboncoin's extensive user base to further accelerate growth in the second-hand fashion sector.

Keywords: secondhand fashion, luxury resale, online marketplace, peer-to-peer, fashion e-commerce, circular economy, pre-owned apparel, consignment, user-generated-content, apparel marketplace