Vicampo

The company's business model functions as a marketplace that connects consumers directly with a wide array of wine producers, from small, local wineries to renowned international estates. This model allows Vicampo to offer a vast selection of wines, many of which were previously only available directly from the vintner. Revenue is generated through the sale of these wines via its platform. To facilitate logistics, particularly for smaller producers, Vicampo utilizes a hybrid system where wines are shipped either directly from the winery or from Vicampo's own warehouse. The company also curates special tasting packages, selected by an in-house team of experts, to help customers discover new wines tailored to their preferences.

Throughout its history, Vicampo successfully raised capital to fuel its growth, including a Series A round in 2016. By 2019, the company reported its first net profit. A significant milestone occurred in August 2021 when Vicampo was acquired by the Swedish Viva Wine Group for an undisclosed amount, although the deal was valued at $152M. This acquisition brought Vicampo under the same holding company, Viva eCom Group, as its former offshoot, Wine in Black, and another online retailer, Vinexus. Following the acquisition, founders Max and Felix Gärtner remained with the business, taking on management roles within the new parent holding company to oversee the combined German operations.