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Vibenomics

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Helps location-based businesses and connected cities create and control a vibe that drives their business economics

Indianapolis, United StatesFounded 2017eCommerce & Marketplaces
Valuation $50–100M Last recorded · 2022
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Vibenomics and the history behind them.

About Vibenomics

Vibenomics operates in the retail media sector, specializing in in-store digital audio advertising solutions. The company serves retailers and brands looking to engage consumers more effectively at the point of sale. By leveraging digital audio and visual displays, Vibenomics creates dynamic and immersive shopping environments that capture consumer attention and drive sales. The business model revolves around providing a platform for advertisers to deliver targeted audio messages within retail spaces, thereby enhancing shopper engagement and brand visibility. Revenue is generated through advertising fees paid by brands and retailers who utilize Vibenomics' services to reach their target audience in-store. The company also offers advanced measuring and reporting capabilities to optimize advertising effectiveness and ROI.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2017
Headquarters
Indianapolis, United States
Employees
29
Open positions
1
Dealroom signal
62.7/100
Industry
Marketing
Sector
eCommerce & Marketplaces, Social, Entertainment, On-Demand
Business model
Marketplace & ecommerce
Client focus
b2b

Funding history

8 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Mar 2023 $0 — Mood Media ↗
SERIES B✓Equity / VC May 2022 $12M $49M Elevate Ventures · BIP Ventures · Panoramic Ventures ↗
Showing the latest 2 of 8 recorded eventsBook a demo for the full funding history →

Growth signals

Vibenomics website traffic

Latest recorded traffic for Vibenomics is 1.7K monthly website visits, down 15% over the last three months. Vibenomics's team declined 40.8% over the past year.

Latest monthly visits1.7K 3-month web change-15% 1-year team growth-40.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

Series A3 investors entered at this stage

  • BIP Capital
  • Panoramic Ventures
  • BIP Ventures

Other known investors2 additional known investors

  • Mood Media
  • Kilmahew Ventures
Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States95.5%
🇬🇧 United Kingdom4.5%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Vibenomics on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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