V
Viator
Online and mobile global marketplace for travelers to discover, research and book thousands of curated tours and activities
About Viator
Viator operates as a global platform specializing in the booking of tours, activities, and attraction tickets. The company caters to a diverse clientele, including individual travelers, travel agencies, and tour operators. Operating in the travel and tourism market, Viator offers a wide range of services from sightseeing tours and day trips to VIP experiences and skip-the-line passes. The business model is primarily commission-based, earning revenue from each booking made through its platform. Viator also provides tools and resources for travel businesses to manage their offerings, gain market insights, and optimize their operations. The platform's intuitive management center allows businesses to spend less time on administrative tasks and more on creating memorable experiences for their customers. Viator's comprehensive resource center offers destination guides, insider tips, and tailored coaching to help travel businesses stand out. The company ensures timely payments and robust reporting features to help partners manage their bookings and earnings effectively.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 1995
- Headquarters
- San Francisco, United States
- Employees
- 509
- Open positions
- 6
- Dealroom signal
- 74.8/100
- Industry
- Travel
- Sub-industry
- Online Travel Agency
- Sector
- eCommerce & Marketplaces, Ticketing, Tourism, App, Became Thoroughbred as Subsidiary
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 1 company, latest Oct 2010
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jul 2014 | $200M | $200M | TripAdvisor | — |
| SERIES CEquity / VC | Jan 2009 | $2.5M | $10M | Carlyle Cardinal Ireland - CCI · Technology Venture Partners | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Viator is 33M monthly website visits, up 26.9% over the last three months. Viator's team grew 7.6% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
- TPTechnology Venture Partners
Series B and later1 investor entered at this stage
- CCCarlyle Cardinal Ireland - CCI
Other known investors1 additional known investor
TripAdvisor
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Viator on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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