V
Viator
eCommerce & Marketplaces · San Francisco, United States · Founded 1995
Online and mobile global marketplace for travelers to discover, research and book thousands of curated tours and activities MoreLess
Viator operates as a global platform specializing in the booking of tours, activities, and attraction tickets. The company caters to a diverse clientele, including individual travelers, travel agencies, and tour operators. Operating in the travel and tourism market, Viator offers a wide range of services from sightseeing tours and day trips to VIP experiences and skip-the-line passes. The business model is primarily commission-based, earning revenue from each booking made through its platform. Viator also provides tools and resources for travel businesses to manage their offerings, gain market insights, and optimize their operations. The platform's intuitive management center allows businesses to spend less time on administrative tasks and more on creating memorable experiences for their customers. Viator's comprehensive resource center offers destination guides, insider tips, and tailored coaching to help travel businesses stand out. The company ensures timely payments and robust reporting features to help partners manage their bookings and earnings effectively.
Keywords: tours, activities, attraction tickets, travel platform, VIP experiences, skip-the-line, travel agencies, tour operators, market insights, commission-based.
Company overview
Viator company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 1995
- Headquarters
- San Francisco, United States
- Employees
- 509
- Open positions
- 6
- Dealroom signal
- 74.8
- Investment activity
- 1 companies · latest Oct 2010
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Viator funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jul 2014 | $200M | $200M | TripAdvisor | — |
| SERIES CEquity / VC | Jan 2009 | $2.5M | $10M | Carlyle Cardinal Ireland - CCI · Technology Venture Partners | — |
| GROWTH EQUITY VCEquity / VC | May 2008 | $7.6M | — | Technology Venture Partners | ↗ |
| GROWTH EQUITY VCEquity / VC | Jun 2006 | $4M | — | Technology Venture Partners | ↗ |
| SERIES BEquity / VC | Oct 2005 | $6M | $24M | Technology Venture Partners | ↗ |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $840M | 0% | 499 |
| 2025 | $840M | 0% | 473 |
| 2024 | $840M | +14% | 208 |
| 2023 | $737M | +49.5% | 208 |
| 2022 | $493M | — | 208 |
| 2021 | — | — | 192 |
| 2020 | — | — | 173 |
Growth signals
Viator website traffic
Latest recorded traffic for Viator is 33M monthly website visits, up 26.9% over the last three months. Viator's team grew 7.6% over the past year.
Hiring
Open positions at Viator
Current openings linked to this company in Dealroom.
Comparisons
Viator compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 OpodoTravel services owned by Odigeo |
London, United Kingdom | Acquired | 2 | — | $495M |
 Vegaster®Vegaster Amazingly Simple Experiences |
Las Vegas, United States | Closed | |||
 YatraGenieYATRAGENIE | ONLINE BUS BOOKING | CABS BOOKING| HOTEL BOOKING |
Bengaluru, India | Operational | |||
 metaquarkMobile app developer company which has developed apps like fahrinfo berli |
Berlin, Germany | Operational | |||
 KlookA one-stop shop for travelers to book all sorts of tours and activities |
Central and Western District, Hong Kong | Operational | |||
 MusementFind and book guided tours at top city attractions |
Milan, Italy | Acquired | |||
 WanderioTravel planning webapp that takes care of the user from the doorstep to final destination - comparing prices, travel time and CO2 emissions |
Rome, Italy | Low Activity | |||
 OmioMulti-mode search tool that compares and combines rail, air, bus and car for European destinations |
Berlin, Germany | Operational |
Capital deployed
Viator investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Viator's talent
Source: Dealroom Talent Intelligence.
Investors
3 investors on Viator's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Viator has talent and traffic
team presence
In the news
Latest news about Viator
Recent press, funding announcements, and product moves mentioning Viator — open to read from the original sources.
Market sentiment
What the market is saying about Viator
An AI-synthesized read of the highest-engagement posts about Viator on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Viator’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.